could you compare the ingredients of each? and tell me which one seems cleanest

Here's a comparison of the ingredients and the focus of three non-toxic shampoo brands:

1. Wellnesse by Katie Wells

• Key Ingredients: Avocado butter, argan oil, aloe, and lavender.
• Purpose: These ingredients aim to nourish both hair and scalp, protecting against UV rays and providing conditioning treatment. Aloe soothes the scalp and prevents dandruff, while lavender balances scalp pH and detoxifies 1.

2. Primally Pure (Note: No specific clip found, but informed by brand ethos)

• Brand Philosophy: Focuses on natural ingredients across beauty and personal care lines, such as natural deodorants.
• Assumed Ingredients: Likely uses clean and minimal ingredients aligned with its other product lines, which are known for simple formulations.

3. Public Goods (Not detailed in retrieved clips, inferred from typical clean brand practices)

• Brand Attributes: Typically emphasizes minimal, eco-conscious ingredients with simplistic yet effective formulations. Specific ingredients not detailed.

Analysis

• Cleanest Ingredients: Based on available data, Wellnesse appears to intentionally use nourishing ingredients that are non-stripping and protective, particularly for both hair and scalp health. Their focus on balancing natural oils and using essential oils for scents suggests a deep consideration for non-toxic, clean ingredient selection.

It's important to examine the specific formulations or consult more detailed ingredient lists directly from each brand for further analysis.