Storytelling principles

Here are some key principles of storytelling as discussed by experts:

1. Intention and Obstacle:

   • Shaan Puri emphasizes that compelling stories revolve around a hero with a clear intention facing obstacles that hinder their goals. This principle, shared by renowned storyteller Aaron Sorkin, suggests that every compelling narrative centers on the struggle between desire and hindrance 1.

2. Engage Different Parts of the Brain:

   • Richard Newman explains that effective stories need to engage the survival mind, emotional mind, and logical mind in that specific order. This technique ensures that the audience is compelled to take action by the end of the story. The structure of ancient narratives, as researched by Joseph Campbell, also plays a critical role in this engagement process 2.

3. Human Element and Transformation:

   • Michael Acton Smith highlights the importance of focusing on the human angle, such as the personal struggles and transformations experienced by characters. This approach makes stories more relatable and engaging, particularly in a business context where human stories are more impactful than dry metrics 3.
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       1

       Storytelling Essentials

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       2

       Storytelling Mastery

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       3

       The Power of Storytelling

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       4

       Authentic Storytelling

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       5

       Language and Storytelling

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4. Authentic and Simple Language:

   • Shaan Puri advises writing like you talk, ensuring that stories are simple, entertaining, and easy to read. Authenticity in language helps in making the narrative relatable and engaging 4.

5. Universality in Storytelling:

   • N.J. Enfield underscores the universality of storytelling, noting that certain elements like the word "huh" are found in all languages, demonstrating the fundamental role of storytelling in human communication. Effective storytelling bridges the gap between complex ideas and audience comprehension 5.

These principles collectively highlight the importance of structure, engagement, authenticity, and human elements in crafting compelling stories.