Retention percentage

Retention Benchmarks for Different Industries:

• Consumer Social: Over 6 months, good retention is 25% and great is 45% 1.
• Consumer Transactional Businesses: Good retention is 30%, great is 50% 1.
• Consumer SaaS: Good retention is 40%, great is 70% 1.
• SMB and Mid Market SaaS: Good retention is 60%, great is 80% 1.
• Enterprise SaaS: Good retention is 70%, great is 90% 1.

Frequency and Product Type:

• Free Products: Should aim for at least 60% week-over-week retention 2.
• Paid Products: Typically, 20-30% week-over-week retention is expected 2.

Social Networks and Messaging:

• DAU to MAU Ratio: Should be over 50%.
• D30 Retention: Should be between 30-40% for high performance, using Snapchat as an example 3.
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    1

    Retention Metrics Explained

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    2

    Retention Ratios

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    3

    Social Space Benchmarks

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These benchmarks can serve as general guidelines, but specific values might vary depending on the exact product or industry context.