What inspired "Zero to IPO"?

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"Zero to IPO" was inspired by Frederic Kerrest's desire to create a practical guide for entrepreneurs, based on the real challenges and experiences he and others faced while building their businesses. Kerrest, co-founder of Okta, wanted to offer a resource that he wished had been available when he started his entrepreneurial journey. He aimed to provide empathetic insights into the hard realities of entrepreneurship and actionable advice to help others navigate their paths to success 1 2 3.

Zero to IPO Journey

Frederic Kerrest shares the genesis behind his book, "Zero to IPO," which serves as a field guide for entrepreneurs. He empathizes with the challenges faced by all entrepreneurs and highlights the importance of actionable advice in building successful businesses.

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Okta's Frederic Kerrest | Instructive Experiences
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