What is covert influence?

Covert influence refers to tactics that are concealed to manipulate or alter perceptions, decisions, or behaviors without the target's awareness of the true orchestrator or intent behind these actions. It often involves creating or exacerbating existing narratives to fuel conflict and create chaos, thereby degrading the ability for unified action. This type of influence does not necessarily aim to make people believe in something new, but rather to sow doubt and discord, making it difficult for people to make clear and united decisions.

For instance, covert influence campaigns can include the use of misinformation, exacerbating social or political divisions, or manipulating information available to the public to cause confusion and conflict. These campaigns aim to create a general state of chaos which can inhibit effective decision-making and collective action.

The goal of covert influence is not just about changing opinions but destabilizing the environment to prevent any solid alliances or unified responses that could act against the influencer's goals. This method has been frequently applied in political contexts, particularly in scenarios involving espionage or state-led propaganda efforts aimed at disrupting the social cohesion or political stability of a target state. 1