Schwag

In the podcast, "My First Million," the term 'schwag' refers to promotional items or freebies provided by companies, particularly at events like conferences. The hosts discuss the ubiquity of typical swag like pens and water bottles and talk about how it often fails to leave a lasting impression. The conversation suggests that companies should rethink their approach to swag, offering items that are genuinely desirable and useful to create a memorable connection with their audience. Examples provided include high-quality items such as branded Polaroid cameras or cool sneakers instead of the standard, less exciting options. The hosts also mention a company, Swag Up, that has successfully created a business model around providing better quality and more unique swag items 1 2 3.

Innovative Swag Solutions

Shaan Puri

Steph Smith

Steph proposes a revolutionary approach to conference swag, emphasizing the importance of giving out items people actually want and use. She suggests unique products like branded Polaroid cameras and Air Jordans as memorable alternatives to traditional swag items.

My First Million

Why You Need a Chief Automation Officer | My First Million #208 with Steph Smith

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