will dexa.ai monetize ads

According to Aravind Srinivas, CEO of Perplexity, one potential monetization strategy for dexa.ai includes serving ads, especially as their traffic increases to potentially hundreds of millions of visitors. However, the team is mindful of not combining ads directly into the AI research product, looking for alternative strategies that may work better, as Facebook did. Other strategies being considered, but not yet decided upon, involve having an API, offering prosumerization options through a Chrome extension, or becoming a platform for internal use by companies. For the short term, their focus remains on growing the product, user base, and traffic while continuously improving the overall experience, rather than implementing a subscription-based model, which has been tried by others with varying success 1.

In episode 9 of "No Priors," Aravind Srinivas and Denis Yarats from Perplexity AI discuss various topics, including:

• The inception and innovative approach of Perplexity as a search engine, focusing on a rapid iteration culture and why this is imperative for success.
• Insights on hiring, emphasizing the importance of energy, work-life balance, and a fast-paced environment for startups. They also challenge the idea that prior experience in AI or having a PhD is necessary for success.
• They predict a transition from pull to push models in information consumption, enabled by enhanced language models, possibly occurring within a year.
• The concept of fewer tabs and links leading to better user experiences, reducing information overload.
• They ponder on the future of search and answer engines, and how these could lead to more streamlined consumption of information.
• Challenges faced by companies like Google to adapt to new paradigms of information consumption due to their monetization strategies based on clicks and ads.
• The barriers in AI research are breaking as people from non-traditional backgrounds, such as physics, prove to be successful in the AI field.

Overall, the discussion delves into the philosophy behind Perplexity AI, the future of information consumption, and the democratisation of AI research beyond traditional educational backgrounds 1 2 3 4 5.