How can creators benefit from merch?

Creators can significantly benefit from merchandising in several ways:

1. Brand Connection: Merchandise helps strengthen the connection between creators and their audiences. It allows fans to show their support in a very tangible way, transforming their viewership into a form of patronage 1.

2. Revenue Stream: Selling merchandise can be a substantial additional revenue stream for creators. It diversifies their income beyond traditional sources like advertising or sponsorships 1.

3. Marketing Tool: Merch also serves as a marketing tool. Every piece of merchandise worn or used in public acts like a walking advertisement, increasing a creator’s visibility and potentially attracting new followers 1.

Overall, while merchandising offers significant benefits, it also requires careful management to maintain brand integrity and audience trust.