How can creators benefit from merch?


Creators can significantly benefit from merchandising in several ways:

  1. Brand Connection: Merchandise helps strengthen the connection between creators and their audiences. It allows fans to show their support in a very tangible way, transforming their viewership into a form of patronage 1.

  2. Revenue Stream: Selling merchandise can be a substantial additional revenue stream for creators. It diversifies their income beyond traditional sources like advertising or sponsorships 1.

  3. Marketing Tool: Merch also serves as a marketing tool. Every piece of merchandise worn or used in public acts like a walking advertisement, increasing a creator’s visibility and potentially attracting new followers 1.

Overall, while merchandising offers significant benefits, it also requires careful management to maintain brand integrity and audience trust.

Creator-led businesses

Doug and Shaan discuss the risks and benefits of investing in creator-led businesses. While the benefits are huge, the risk of creators going off the rails is always present. The key is to do diligent research on creators before investing.

My First Million

How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)