Stunt marketing


Tim Ferriss discusses stunt marketing primarily in two contexts:

  1. Sir Richard Branson's Approach to Stunt Marketing:

    • Richard Branson is well-known for using public relations (PR) stunts to draw attention to his ventures. Examples include driving a tank down Fifth Avenue, crossing the English Channel in an amphibious car, and taking a daring jump off the Palms Casino Resort in Las Vegas. These stunts not only generated significant media coverage but also positioned his companies against established incumbents 1.
  2. Andrew Chen on Historical Stunt Marketing:

    • Andrew Chen highlights old yet effective stunt marketing strategies. For instance, a marketer would use clever tactics like ensuring grocery stores stocked a new product by preemptively creating demand with newspaper coupons. Another example is creating large, attention-grabbing displays like gigantic cakes in malls to draw in crowds. He also mentions how content marketing, inspired by the Michelin Guide's restaurant listings, encouraged travel and indirectly tire sales 2.

These examples show how stunt marketing can creatively generate buzz and demand for products or services.

Negotiating Deals, Taking Risks

Sir Richard Branson shares insights on negotiating deals, the importance of reputation, and being a benevolent dictator. He also discusses taking risks and the role of PR stunts in launching new companies.

Tim Ferriss Show

Sir Richard Branson Interview | The Tim Ferriss Show (Podcast)