Cardo's strategy

Here’s a detailed overview of Cardo's strategy as discussed by Scott Belsky on the 20VC podcast.

Scott Belsky expressed admiration for Cardo's innovative approach. Initially, many were skeptical about the potential market for a cap chart management tool, considering it too niche. However, Cardo's foresight and execution proved critics wrong. Outlined strategies include:

• Cap Chart Management: Cardo's primary product resolved issues related to cap chart management, quickly becoming a central tool for employees to track equity.
• Leveraging a Communal Ledger: Cardo expanded the utility of its cap chart information by developing a communal ledger. This ledger serves as a foundation for a secondary marketplace, facilitating private company transactions.

This multi-faceted approach highlights Cardo's ability to turn a specialized tool into a broader platform, effectively scaling its initial concept into significant value for users and stakeholders 1.