How did Steve Jobs use eccentricity?

Steve Jobs leveraged eccentricity as part of his public persona and leadership strategy. He cultivated an image akin to an "eccentric genius," which was a deliberate choice to stand out and be remembered. For example, anecdotes suggest Jobs resisted conformist suggestions, such as cutting his hair, believing that a certain level of eccentricity made him more effective in his role and contributed to his mythos. This approach aligns with a broader pattern where extreme behavior or idiosyncrasies are often associated with genius, making it easier for others to accept their unconventional methods and ideas 1 .