Customized supplements have been a growing trend, with significant advancements and discussions among experts on the subject. Here are some key insights:

• Nutrigenomics and Biomarkers: Ben Greenfield highlights that future supplementation will rely heavily on nutrigenomics—customizing nutrition based on genetics and blood biomarkers. Companies like Thorne are leading the way by making it easier for consumers to test and develop custom nutrition protocols based on their unique biological data 1.

• Precision Nutrition: Naveen Jain discusses how modern food often lacks essential nutrients due to depleted soil quality, making supplements crucial. Personalized supplements are tailored to individual nutritional needs, created every month based on updated data about a person's health metrics, including gut microbial activities and oral microbiome 2. Jain emphasizes the use of innovative delivery methods like personalized toothpaste and capsules for precision nutrition 3.

  

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  Personalized Nutrition Trends

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  Custom Supplements Launch

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  Personalized Supplements

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  Personalization in Wellness

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• Expert Insights: Both Naveen Jain and Ally Perlina stress the importance of genuine personalization over generalized approaches often marketed as customized. True precision in supplements involves giving individuals exactly what they need without unnecessary extras, potentially revolutionizing health as more data becomes available 3.

• Advanced Delivery Systems: Ben Greenfield foresees a shift in delivery mechanisms for supplements, moving from traditional capsules to advanced technologies like liposomal, patch, or microneedles, aimed at more efficient absorption 1.

• Potential and Cost Efficiency: Chris Masterjohn discusses the excitement around whole-genome sequencing, which could further personalize nutrition by providing comprehensive genetic insights. He is optimistic about future advancements that could lower sequencing costs dramatically, making personalized supplements more accessible 4.

Overall, the move towards personalized supplements involves understanding individual needs through genetic and biomarker data, leveraging new technologies for better delivery, and focusing on precise nutrition to optimize health outcomes.