What are customers truly buying?

It appears that there's no directly relevant clip available for the specific query on "what are customers truly buying?"

However, the concept often revolves around not just the physical product or service, but the emotional, psychological benefits, and overall experience that comes with it. Customers typically seek solutions to their needs and desires, which could be related to status, convenience, emotional connection, or self-improvement.

For more in-depth insights, it could be beneficial to look into episodes or clips discussing consumer behavior, marketing psychology, or brand loyalty from trusted experts. If you have any specific experts, podcasts, or episodes in mind, I can further refine the search!