Benjamin Franklin Effect

The Benjamin Franklin Effect is a psychological phenomenon where asking someone for a favor can make them like you more. This counterintuitive idea is based on cognitive dissonance and rationalization. Here are a few insightful discussions on this effect from various experts:

1. Jordan Harbinger and Robert Kerbeck discussed how getting someone to do a favor for you, rather than the typical quid pro quo, makes them more likely to do further favors for you. This method leverages the flattery and perceived value they get from helping someone they consider important, often used in corporate settings to extract information repeatedly 1.

2. David McRaney explained that Benjamin Franklin used this effect by borrowing a rare book from a rival, which led the rival to positively rationalize his feelings about Franklin. The rival became an ally, showing how performing a positive action can shift powerful negative attitudes 2.

3. Jordan Harbinger again on another occasion emphasized the practical use of the Benjamin Franklin effect, noting that people who provide advice or favors begin to invest emotionally in your success, enhancing their willingness to help you further. However, it only works if approached with mutual respect and genuine need 3.

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     The Ben Franklin Effect

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     Behavioral Insights

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     The Benjamin Franklin Effect

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     Human Bias Insights

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4. James Altucher and his guests connected this effect to broader principles of human interaction, noting the inherent biases in human thinking that align with maintaining consistency in our actions and attitudes. They also highlighted how status and tribal behaviors can amplify this effect, making people more inclined to repeat favorable actions 4.

The Benjamin Franklin Effect is not just a historical anecdote but a useful strategy in both personal and professional relationships. Asking for a favor can align someone's perception of you with positive actions they've taken, fostering stronger interpersonal bonds.