What inspired Adena to create Divi?

Adena Hefets shared that the inspiration for creating Divvy Homes was influenced by both personal experiences and market conditions. From a personal perspective, she recounted that her family faced difficulties in securing a mortgage when they first immigrated to the United States. They eventually managed to secure seller financing, which allowed them to build savings and financial stability through home ownership. This experience highlighted the value of home ownership and its role in financial security.

On the market side, Adena observed that post-global financial crisis, home ownership rates were at an all-time low, and many people struggled to obtain mortgages. She saw an opportunity to offer a new solution that wouldn't require individuals to take on significant credit risk. By allowing renters to gradually build equity in a home while renting, Divvy Homes aimed to provide a viable path to home ownership in a challenging financial landscape 1 .