What is the YouTube CPM calculation?
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The traditional calculation for YouTube CPM (Cost Per Mille) involves determining the dollars earned per thousand views. However, used a unique approach. He calculated how many views were necessary to earn a dollar, and for him, a good rate was achieving this with fewer than 100 views per dollar. This method, which diverges from the standard CPM formula, reflects a more intuitive and personalized strategy that was particularly effective during times like December when ad rates were higher 1.
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