Diamond Market Secrets
De Beers crafted a unique strategy to maintain its diamond monopoly while avoiding legal complications in the U.S. By controlling the mining and distribution process, the company ensured that nearly all diamonds sold in America passed through intermediaries, obscuring their direct involvement. This intricate path from mine to retail not only shaped the diamond market but also influenced the cultural perceptions surrounding diamond purchases.In this clip
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Why are we still buying diamonds?
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