Bedros Keuilian - Discipline, Motivation & Wisdom that Made a Multi-Million Dollar Empire | SRS #73

The Project

Bedros Keuilian's "The Project" is a transformative 75-hour experience designed to push individuals mentally and physically. Participants, including entrepreneurs and former military personnel, engage in intense activities like truck pulls and ice baths, while learning time management and entrepreneurship skills 1. Bedros emphasizes the importance of embracing discomfort, sharing how personal challenges have led to growth in various life areas 2.

Each time, I would see improvements in other areas of my life. Relationships, business, just being more stoic because you learn a lot about yourself as you go through discomfort.

--- Bedros Keuilian

The program fosters a brotherhood among participants, helping them develop self-mastery and purpose, which Bedros believes are crucial for a fulfilling life 3.

   

Squire Program

The Squire Program, another initiative by Bedros Keuilian, aims to strengthen father-son relationships and provide a rite of passage for young men. Inspired by traditional rites, the program addresses the lack of such experiences in modern society, offering young men a chance to develop confidence and courage 4. Bedros highlights the importance of having a purpose and a team, which he believes prevents individuals from going off track 5.

When you have a team, when you have purpose, you have meaning. That's valuable.

--- Bedros Keuilian

The program's success has led to its expansion across the country, with participants often taking the initiative to start their own local chapters, further impacting the next generation 6.