Spicy Sensation Seekers
Sensation seekers often have a heightened sensitivity to rewards, influencing their enjoyment of spicy foods. Interestingly, while women appreciate the novelty of spiciness, men may be motivated by social approval linked to spicy food consumption. The good news is that anyone can train their palate to enjoy spiciness over time, as the brain can adapt to increased levels of heat, much like tuning out background noise.In this clip
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Short Wave
Spice, Spice, Baby! Why Some Of Us Enjoy The Pain Of Spicy Foods
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