Data-Driven Targeting
Epsilon stands out as a significant player in data analytics, offering extensive insights into consumer demographics and preferences. With an impressive database featuring 850 attributes, they enable businesses to precisely target potential customers based on income, interests, and geographic location. This level of detail allows companies, such as those selling yachts, to refine their marketing strategies and reach the right audience effectively.In this clip
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Software Engineering Radio - the podcast for professional software developers
SE-Radio Episode 305: Charlie Berger on Predictive Applications
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