Data-Driven Advertising
Praveen emphasizes the importance of understanding the buyer funnel, which varies significantly between B2C and B2B brands. He highlights how businesses can enhance ad performance by providing detailed sales and conversion data, allowing for better audience segmentation and AI model training. This data not only aids in measuring ROI but also optimizes ad serving, leading to more effective marketing strategies.In this clip
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Software Engineering Radio - the podcast for professional software developers
SE Radio 647: Praveen Gujar on Gen AI for Digital Ad Tech Platforms
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