Why Things Catch On
Discover the science behind why certain products, ideas, and behaviors become popular while others fade away. Jonah explores the mechanics of word of mouth and shares fascinating examples, like a unique hot dog restaurant in New York City that captivates diners with its quirky charm and interactive experience. Understanding these drivers can unlock the secrets to creating contagious content and successful trends.In this clip
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SYSK Choice: Why Things Catch On & The Art and Science of Logic
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