Experience Over Evidence
Offering a product or service for free allows potential customers to experience its value firsthand, rather than relying solely on persuasive claims. This approach, known as the freemium model, effectively lowers the barrier to trial, encouraging users to upgrade once they see the benefits. When trying to influence others, it's crucial to facilitate personal experiences rather than just presenting facts, as real engagement often leads to stronger persuasion.In this clip
From this podcast
Something You Should Know
SYSK Choice: The Best Way to Change Minds & The Relationship of Humans and Technology
Related Questions
Why do companies offer free products?
How can we balance charging a lot of money for premium services with charging a lower price initially, as Hormozi suggests?
If you offered something as valuable as a high intent buyer lead list, would you give it away for free like you usually say people should do when they start a business, or would you ask people to pay for it?