Emotional Numbers

A new sepsis procedure could save 149,000 lives annually, a staggering figure that becomes more impactful when compared to the lives lost to breast and prostate cancer. To make numbers resonate emotionally, using an "encore" technique helps break down large figures into relatable comparisons, like equating the sugar in fruit juice to multiple Krispy Kreme donuts. This approach not only enhances understanding but also leaves a lasting impression.