Metrics Misunderstood

The obsession with getting featured in TechCrunch highlights a shift in how startups approach visibility and funding. As the allure of such platforms fades, the focus should shift from chasing fleeting attention to understanding meaningful metrics. It's crucial to remember that KPIs are indicators of performance, not targets; when they become mere targets, they lose their value as effective measures. Good heart's law serves as a reminder to prioritize genuine insights over superficial benchmarks.