E-Commerce Evolution
Matt discusses the rapid growth of e-commerce during peak Covid and the initial success of their payment solution. However, as the economy shifted, brands became more cautious, leading to challenges in customer adoption. Recognizing the need to directly engage with customers, they pivoted to a B2C approach, leveraging their existing user base to drive awareness and education about their unique offering.In this clip
From this podcast
The Startup Podcast
Edu: B2C vs B2B2c - Driving Direct Disruption w/ Matt Holme
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