Monetizing Enterprise Sales
Great enterprise sales hinge on clear expectations and guarantees, emphasizing the importance of service level agreements and support. Avoid custom builds that turn your business into a professional services company; instead, focus on enhancing existing features that solve user problems. By placing these logical enhancements behind a paywall, you can effectively monetize your product while deepening user engagement.In this clip
From this podcast
The Startup Podcast
Edu: Monetization - Secret To Success Or Highway To Hell?
Related Questions
Should we be looking to offer full enterprises and six-figure sales higher service at a higher price per user, such as dedicated account managers and product request priority, or a lower price per user with just a small degree of extra service, such as double the number of training sessions, as discussed in the episode 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha?
Should we be looking to offer full enterprises and six-figure sales a higher service at a higher price per user, such as dedicated account managers and product request priority, or a lower price per user with just a small degree of extra service, as discussed in the episode 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha?