Competition Awareness
The absence of competition may indicate a lack of a real problem or insufficient market research. It's crucial to recognize that even if users rely on existing solutions like spreadsheets, there are competitors in the landscape. Founders should identify who they are gaining market share from and who they are losing it to, as this insight helps clarify their position in the market and validates their business idea.In this clip
From this podcast

The Startup Podcast
10 Fatal Pitch Style Mistakes w/ Henry Innis (Edu)
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