Growing Running's Fanbase

The key to expanding the fanbase for track and road racing lies in increasing broadcast accessibility. While there has been progress with services like Floatrack and NBC Sports Gold, these platforms often require payment, limiting casual fans' exposure. In contrast, sports in Europe benefit from being featured on national broadcasters, making them more accessible to a wider audience. The competitive landscape in the U.S. also poses challenges, as traditional sports dominate both broadcast time and public interest.