High Times' Evolution
The magazine attempted to redefine itself by distancing from its cannabis roots, but readers quickly pushed back, demanding a return to its core identity. After realizing their mistake, they embraced the legalization movement, positioning themselves as a leading voice in the changing cultural landscape surrounding marijuana. However, just as they were poised for a resurgence, private equity involvement complicated their trajectory.In this clip
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The Ballad of High Times Magazine
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