Data-Driven Marketing
Avinash advocates for a significant shift in marketing strategies, suggesting that 60-70% of marketing should be driven by data. He emphasizes the importance of balancing data analysis with human intuition, allowing for creativity and experimentation within the remaining budget. Reflecting on the evolution of web analytics since 2009, he highlights the ongoing integration of AI across industries, promising an exciting future for data-driven decision-making.In this clip
From this podcast
Super Data Science: ML & AI Podcast with Jon Krohn
677: Digital Analytics — with Avinash Kaushik
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