SDS 441: Communicating Data Effectively — with Kate Strachnyi

LinkedIn Growth

Kate Strachnyi's success on LinkedIn is a testament to her strategic approach to social media. She emphasizes consistency, posting an average of 2.47 times a day, which she believes has significantly contributed to her audience growth 1. Kate's journey began about five years ago, and her following has more than doubled since last year, partly due to her engaging LinkedIn Live interviews 1. Her dedication to social media is evident in her daily routine, where she spends considerable time engaging with her audience 2.

I probably post at least once a day, every single day. In fact, my analytics for 2020 said I post 2.47 times a day on average.

--- Kate Strachnyi

Kate's ability to connect with her audience is unparalleled, making her a prominent figure in the data world 2.

   

Authentic Engagement

Kate's approach to content creation is rooted in genuine engagement and community building. She shares that her posts are driven by authentic curiosity, often asking questions she genuinely cares about, which fosters meaningful interactions 3. Her journey into social media began with a simple post about her goals, which unexpectedly garnered support and encouragement from her network 4. This positive feedback loop motivated her to continue sharing and engaging with her audience.

Asking questions that you truly care about the answers goes a long way, because then you're waiting for answers. Once you get one, you engage with it, and you build a relationship.

--- Kate Strachnyi

Kate's story highlights the power of authenticity in building a strong online presence 3.