Published Jun 22, 2021
SDS 481: Performance Marketing Analytics — with Kris Tait
Kris Tait delves into the transformative role of machine learning in automating and optimizing marketing performance, while highlighting the pivotal impact of data quality and first-party data utilization in evolving marketing strategies amidst privacy changes. He also unpacks the complexities of performance marketing, focusing on KPI selection, direct-to-consumer tactics, and multi-channel approaches to fuel business growth.
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