Published Nov 1, 2021
3 rules to help you build a successful business | The Way We Work, a TED series
Julissa Prado, founder and CEO of Rizos Curls, unveils her three guiding principles for building a successful business inspired by her Latino community, emphasizing cultural values, personal connections, and employee appreciation for sustainable growth. Her narrative offers entrepreneurs valuable lessons on leveraging intuition and nontraditional strategies to forge authentic brands.

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