3 rules to help you build a successful business | The Way We Work, a TED series

Inspiration

Julissa Prado's journey to entrepreneurship is deeply rooted in her personal experiences and community. Growing up in Latino neighborhoods in LA, she was inspired by the resilience and ingenuity of immigrants around her, including her father who transitioned from a field worker to a restaurant owner 1. This environment fostered her entrepreneurial spirit, leading her to leave her corporate job and invest her life savings into launching Rizos Curls in 2017.

My entrepreneurial spirit comes from growing up in Latino neighborhoods in LA and being surrounded by so many people who are immigrants.

--- Julissa Prado

Julissa's passion for helping people embrace their natural hair texture has been a driving force behind her self-funded, multimillion-dollar business, which has been profitable since its inception 1.

   

Challenges

Building a business from the ground up comes with its own set of challenges, and Julissa Prado has faced them head-on with resilience and creativity. She emphasizes the importance of being a constant problem solver, adapting to new challenges daily, from product development to navigating a pandemic 1. Her approach to business is unconventional, as demonstrated by her unique marketing strategies, such as launching her brand in a mainstream retailer with minimal spending.

Don't expect the same rules to apply to your small business as they do to Fortune 500 companies.

--- Julissa Prado

Julissa's success is a testament to her belief in breaking traditional business rules and trusting her intuition to guide her decisions 1.