How to Revitalize a Neighborhood -- Without Gentrification | Bree Jones | TED

Preventing Displacement

Bree Jones, an equitable housing developer, shares her innovative approach to revitalizing neighborhoods without displacing longtime residents. She emphasizes the importance of creating opportunities for homebuyers to become credit qualified and mortgage approved, while also fostering social bonds among future neighbors. This strategy not only prevents displacement but also heals the social fabric of communities.

Contrary to the dominant narrative, there absolutely is demand for housing in historically black neighborhoods.

--- Bree Jones

Jones highlights the hidden demand for housing in historically black neighborhoods, often overlooked by traditional capital markets 1.

   

Empowering Residents

Empowering legacy residents is a key component of Bree Jones' strategy to prevent gentrification. She ensures that these residents have the necessary resources to remain in their homes and transfer wealth to future generations. By doing so, Jones not only supports individual families but also strengthens the community as a whole.

We're healing the social fabric of the neighborhood as we're rebuilding the built environment.

--- Bree Jones

This holistic approach addresses both the physical and social aspects of neighborhood revitalization, ensuring sustainable development 1.