Placebos, Loyalty
Rory and Rick discuss the power of placebos and the psychology behind loyalty programs. They delve into how exclusive discounts can be more appealing than universal ones, highlighting the importance of perceived value in decision-making.In this clip
From this podcast

Tetragrammaton
Rory Sutherland
Related Questions
How do placebos work?
How can a placebo have an effect on somebody even if it's a placebo, as discussed in the episode Alex Korb - Reshaping Your Brain to Improve Moods and Be your Best Self and the clip Power of Belief?
How do placebos work as discussed in the episode 461: Erik Vance | The Curious Science of the Suggestible You and the clip The Power of Placebos?