Shipping work that matters

Behavior Insights

Understanding human behavior in software use is crucial for effective design. Ryan Singer emphasizes the importance of situational analysis over psychological deep dives, arguing that concrete, objective models lead to better productivity 1. He critiques behavioral economics for its artificial models, suggesting that improved models reveal rational human behavior. Jerod Santo shares a software anecdote highlighting unexpected user actions, illustrating the gap between designer expectations and real-world use 2.

   

Adoption Challenges

User adoption often faces hurdles due to misunderstandings of user behavior. Jerod Santo recounts a scenario where financial advisors used software in unexpected ways, revealing a lack of real-world thinking in the design process 2. Ryan Singer explains that addressing user anxieties through empathetic design can improve adoption rates 3. He advocates for understanding the user's journey and building mechanisms to alleviate their concerns, thus facilitating smoother transitions to new tools.