Marketing Agency Misconceptions
Alex highlights how marketing agencies can mislead with cost per lead metrics, emphasizing the importance of understanding the true impact of marketing services on customer outcomes. Unpacking the data reveals the significance of considering the cost of acquisition beyond just lead costs.In this clip
From this podcast
The Game with Alex Hormozi
The ONLY Marketing Number that matters | Ep 176
Related Questions
What does Alex Hormozi say about lead generation?
What things should I keep in mind to determine the cost of leads to ask from clients, considering that the cost of Facebook ads can change from lead to lead?
If my average Customer Acquisition Cost (CAC) in my Facebook ads service is about 800 USD to generate a customer for my clients worth 10,000 - 30,000 USD, is it worth it for them to give me 15k in ad spend?