Need to Believes
The concept of "need to believes" highlights the importance of minimizing the number of beliefs a customer must hold to make a purchase. A personal example illustrates the challenges faced when trying to convince gym owners to sell supplements, emphasizing that too many educational hurdles can complicate sales. In contrast, the real estate market benefits from a more universally accepted belief in its potential for profit, showcasing a more straightforward path to customer conversion.In this clip
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The Game with Alex Hormozi
How To Get Customers So Fast It Feels ILLEGAL | Ep 814
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