Scaling Cellular Therapy
Mike shares his journey in the cellular therapy space, aiming for a significant revenue increase while grappling with the challenges of transitioning from B2B to B2C. Despite having a strong team and initial success, he faces hurdles in scaling due to the complexities of consumer marketing and the dynamics of physician referrals. Insights reveal a promising ROI from physician partnerships, yet a need for a refined approach to maximize growth potential.In this clip
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