Maximizing Guarantees
A compelling guarantee can significantly boost sales by addressing customer fears, particularly around time and budget. Instead of offering the highest percentage back, focus on finding the optimal guarantee that maximizes conversions. A creator's revenue model may need to pivot towards a SaaS approach, allowing for faster scalability by charging brands directly rather than taking a percentage from creators.In this clip
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The Game with Alex Hormozi
Transitioning From Dying Business Models | Ep 853
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