Seizing Opportunities
Alex shares the story of how a failed business partnership led him to a game-changing marketing conference in 2013, where he learned about Facebook ads and capitalized on a low CPM. This knowledge allowed him to successfully open and grow multiple gyms, using a unique model to acquire customers and expand without fronting any money.In this clip
From this podcast

The Game with Alex Hormozi
The Pressure to Innovate: How Challenges Drive Success (on Real Talk with Zuby) Pt.1 - June ‘23 | Ep 598
Related Questions
How did Alex Hormozi expand his gym chain?
How did Alex Hormozi's experience of doing 20 sales consultations a day for other gyms in person with the "I'll fill your gym for free" offer shape his understanding of sales and success?
How did Alex Hormozi expand his gym chain as discussed in the episode The Obstacles to My Success (on Behind the Brand with Bryan Elliot) Pt. 1 - March '22 | Ep 492 and the clip Building and Acquiring Gyms?