Creating FOMO
Alex Hormozi explains the difference between scarcity and urgency when creating FOMO. He provides examples of how to leverage these concepts ethically to drive action and add value to prospects.In this clip
From this podcast

The Game with Alex Hormozi
You Can't Lose If You Don't Quit (w/ Ed Mylett) Pt. 2 - Aug. '22 | Ep 477
Related Questions
What does Alex Hormozi say about including scarcity in the offer?
What does he say about scarcity?
What does Alex Hormozi say about creating urgency and changing bonuses to encourage quicker decision-making in the episode Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452 and the clip Pricing Strategies?