Dexa/Alex Hormozi

Record-Breaking Book Launch

Alex demonstrates the power of operationalizing value in his book launch, selling more copies every month by providing tremendous value relative to the price.

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From this podcast
The Game with Alex Hormozi
Becoming One of Zero (w/ Tom Bilyeu) Pt. 2 - Sept. '23 | Ep 643
Related Questions
- What does Alex Hormozi say in his book $100M Offers regarding the goal of business being to make money, not just to make sales?