Finding Your Perfect Business Match (on BiggerPockets) Pt. 2 - July ‘23 | Ep 631

Lead Generation

Lead generation is a crucial aspect of business growth, as Alex Hormozi highlights in his discussion about his upcoming book. He emphasizes the importance of not just acquiring leads, but engaging them effectively. Alex explains, "A lead is a person you can contact, period. But then when you realize that that's the definition of a lead, you realize you don't actually want leads. You want engaged leads."

A lead is a person you can contact, period. But then when you realize that that's the definition of a lead, you realize you don't actually want leads. You want engaged leads.

--- Alex Hormozi

He outlines eight strategies for generating leads, including building referral systems, affiliate systems, and running paid ads, which have helped him achieve significant sales figures 1.

   

Entrepreneurial Journey

In the entrepreneurial journey, mastering business skills is a gradual process that yields greater returns over time. Alex shares that while initial years are filled with learning, the real financial gains come in later years. He states, "The 20 to 25, as boring as it might be, is going to make you way wealthier than going from zero to five."

The 20 to 25, as boring as it might be, is going to make you way wealthier than going from zero to five.

--- Alex Hormozi

This insight encourages entrepreneurs to persist and push further rather than starting over, as the compounded growth in later stages is significantly more rewarding 2.