Strategy as Conversation
Jesper emphasizes the importance of viewing strategy not merely as analytical frameworks but as a dynamic argument that evolves through discussion and debate. By crafting strategy arguments, organizations can clarify their investments and activities, leading to a deeper understanding of how to create and capture economic value. This approach fosters sophisticated conversations about what works and what doesn’t, highlighting the integral role of communication in strategic thinking.In this clip
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Think Fast, Talk Smart: Communication Techniques
71. Strategy Success: How to Communicate Your Gameplan
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