21. Words Matter: How to Make Your Communication Inclusive

Gendered Language

Recognizing and correcting gendered language in organizational communications is crucial to avoid reinforcing stereotypes. Sarah Soule emphasizes the importance of reviewing communications with a diversity, equity, and inclusion lens to ensure feedback and descriptions are consistent across genders 1. Matt Abrahams shares a personal anecdote where Sarah pointed out his use of a gendered term, highlighting the impact of awareness and reflection on language use 1.

Just pointing out to people and really taking time to reflect on language that we might note, think as gendered, that can actually have some implications.

--- Matt Abrahams

This practice can prevent unintentional bias and promote a more inclusive environment.

   

Language in Leadership

Biased language in leadership contexts can significantly affect perceptions and outcomes. Sarah Soule discusses her involvement in a project that identified biases in business school case studies, noting the stereotypical portrayal of women and minority leaders 2. This project aims to rectify these biases by offering support to faculty in rewriting cases or creating teachable moments around unconscious biases 2.

Women leaders are often described in these case studies as nurturing to their employees, while their male counterparts are described in more agentic terms and lauded for their vision.

--- Sarah Soule

Such efforts help reshape the narrative around leadership and encourage more inclusive communication practices.