22. Under Pressure: How to Communicate Clearly and Timely During a Crisis

Risk Assessment

Evaluating potential risks is crucial in crisis management. David Demarest emphasizes the importance of preparing for worst-case scenarios by conducting an inventory of potential crises and ensuring readiness for them. He advises against complacency, urging organizations to avoid the trap of assuming they are immune to certain crises due to their reputation or past performance 1.

When I think about how people think about crises, I would suggest that they do an inventory of what are the worst things that can happen, and are we prepared for those things?

--- David Demarest

This proactive approach helps in mitigating the impact of unforeseen events and maintaining stakeholder trust.

   

Avoiding Bias

Overcoming organizational bias is essential for effective crisis management. Demarest warns against the "drinking the Kool Aid" mentality, where leaders may be blinded by their own organizational biases 1. He suggests adopting an outsider's perspective to critically assess situations and make informed decisions.

Put yourself in the shoes of someone who might have an alternative view of your organization.

--- David Demarest

This mindset encourages leaders to challenge preconceived notions and consider diverse viewpoints, ultimately leading to more balanced and effective crisis responses.