71. Strategy Success: How to Communicate Your Gameplan

Misconceptions

Jesper Sørensen challenges the misconception that strategy is solely the responsibility of top executives. He argues that strategy is a collective endeavor, involving everyone in the organization, and should not be seen as a static plan dictated from above 1. Sørensen emphasizes that strategy is about effectively allocating resources and adapting to changes, rather than merely executing a fixed plan 1.

Strategy is really about how you're going to best allocate your time and your resources. That's ultimately what it's about.

--- Jesper Sørensen

Matt Abrahams adds that strategic communication is crucial for success, highlighting the need for reflection on strategy to ensure organizational and personal success 2.

   

Iterative Process

Strategy should be viewed as an ongoing conversation rather than a one-time decision. Jesper Sørensen and Glenn Carroll propose the concept of a "strategy argument," which involves continuous dialogue and adaptation to ensure success 3. This approach encourages organizations to engage in debates and discussions, allowing strategies to evolve over time 3.

An argument is simply a set of assumptions that lead to a conclusion, right? That force a conclusion.

--- Jesper Sørensen

Matt Abrahams highlights the importance of strategic communication in this process, underscoring the need for clear and effective communication to support strategic initiatives 3.